Okanagan BC Real Estate with Dave Deshane

Vernon, Armstrong, Lumby, Lake Country, Kelowna

Home Selling Information

Please join me at www.RealEstateinVernon.ca it is my newest most up to date web site.

RESULTS ARE IN, ask me about the Vision 25 Marketing Advantage

Getting the Job Done:
Selling your property can be a very exciting and stressful time. Your property is more than a home, it’s your castle and probably your single largest investment.

Although, Pricing your home correctly is the most important thing that you can do to sell your home there is a lot more to it.

‘Dave knows homes.’ is more than just marketing. It is the skills, the tools, the experience, the Presidents Gold Awards and the determination to get the job done.

“You have taken the first step. Now, may I help you through the next few?”

The Right Agent:

Choose your REALTOR not a Franchise.

To Learn more about Dave ask him about his Family, his Surgical Mission, his Community Awards, the United Way, Terry Fox, Transplant Society, Rotary, Community Land Trust, Coaching kids for thirty years, Journeyman Carpenter, President of this and that, Industry Awards, Championship teams …
“I think it is important to choose someone, like myself, that was raised here, is raising his children here and is very connected to the community as a whole.”
Dave has almost thirty years of Real Estate and Housing Industry experience. Why choose anyone else?

“I do business based on the Rotary ‘Four Way Test’.”

  • Is it the TRUTH?
  • Is it FAIR to all concerned?
  • Will it build GOODWILL and BETTER FRIENSHIPS?

Will it be BENEFICIAL to all concerned?

There is more that you should know.
‘The Biggest Myth in Real Estate’ for one. Plus, your marketting plan and so much more.

The Right Price:

The Goal is ‘The Highest Price with the least amount of time and inconvenience.’ Do you agree?

Not all REALTORS work the same way. Dave provides you with a detailed Current Market Analysis (CMA) Evaluation that will analize your home’s value in multiple mathematical ways.

The most important factor of marketing your home is pricing it right. Your price should be adjusted to reflect the market, and the property’s worth based on recent sales and current competition.
The key is to get as many people checking out your property at as high a price as possible.

Instead of having No buyers because your price is set to high, your price should be set so that Buyers feel the home is ‘Fair Market Value’.

You, the homeowner, determine the listing price and with Dave you will have a clear and concise CMA Evaluation to help make your informed decision.

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Making a Good First Impression:

‘Staging’ is important. If you want buyers to be interested in your home, you need to show it in its best light.

A good first impression, visually and emotionally, can influence a buyer into making an offer. A positive emotional feeling will lead to a positive financial feeling. What the buyer first sees is what they think of when they consider writing an offer.

The expertise that I have acquired with almost thirty years in the house and home business will help you establish; 1) Do you need to be ‘staged’ and 2) a budget for properly ‘staging’ your home. Remember not all renovations will give you a return on your money and staging and renovating are not the same thing.

I will give you an honest objective opinion. Sometimes its hard to separate the personal and emotional ties you have for your home from the property itself. The personal effects that you have around the home may distract buyers from the actual attributes of the house. Depersonalize your home so that other buyers can envision their own family treasures.

As an award winning REALTOR, Builder of Award winning homes and Project Manager of Award Winning Develpments Dave has learned what will appeal to the buyer.

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Strong Marketing :

In order to get the highest price in the shortest time, you need to properly market your home. The better your home is marketted, the better the offers you get and the more offers you get.

Listing your home with Dave ensures that your house is listed on the Multiple Listing Service for all REALTORS to see. Over 90% of Real Estate in North America is SOLD thru this sysytem. The MLS works.
Great internet web sites for the world to see are also important. It’s about more than just having a web site, however, its about being found on the web. Dave has spent 10’s of thousands of dollars making sure that the web sites work.

If you are from the Vernon area you have seen one of Daves other advertising campaigns in the local newspaper. Newspaper, itself, only brings about 3% of buyers, but a recognizable, sytematic media presence is important.

Information on the advertising also helps. Make it easy for the Buyer to overcome hurdles and indecision.

On your own, get the word out, Dave has the tools to let your friends know and friends like to help . It will be visible to passerby’s that your house is for sale with professional signs. Your home will be showcased in local real estate papers with proven systematic advertising as well as tell twenty programs, open houses and more.

Know Why You are Selling:

If you know exactly why you are selling, then it is easier for us to set the right plan of action to get what it is that you want.

If you are a seller who needs to close a sale as quickly as possible, then you should know that getting the highest price possible is not one of your priorities. It does not mean that you won’t or cannot get the highest price, but it means that the price is not the deciding factor. A buyer who can give you a quick closing time will appeal much more to you than a buyer who can offer you more money but the negotiation and closing time drag on.

“I do not need to know your lowest price, it does not help me negotiate. I am obligated to bring all offers even if they may be offensive or ridiculous.” You should consider all offers
serious and take into consideration the terms of each offer. Remember that some buyers think that they should try a low offer first. They may see themselves as an expert. Do not take a low offer personally, the buyer may absolutely love your home but may be not be qualified for your asking price.

Once you know what your needs, wants and reasons are, discuss them with Dave, your agent. We can then set your goals realistically. Dave can provide you appropriate research on the current market, and give you the proper advice you need in terms of legal issues, etc. The key is to be realistic and to know what your goals are so that they can be
met.

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Setting the Price

The price is the first thing buyers and their agents notice about your property. If you set your price too high, then the chance of alienating buyers is higher. You want your house to be taken seriously, and the asking price reflects how serious you are about selling your home.

Several factors will contribute to your final decision. First, you should compare your house to others that are in the market. Dave will provide you with a Current Market Analysis. The CMA will reflect the following:

  • houses in your price range and area sold within the last half-year
  • asking and selling prices of houses
  • current inventory of houses on the market
  • features of each house on the market

From the CMA, you will find out the difference between the asking price and
selling price for all homes sold, the condition of the market, days on the market and other information about
houses comparable to yours.

Also, try to understand what types of houses are selling and see if it applies
to your area. Buyers follow trends, and these trends can help you set your
price.

Always be realistic. Understand that you should set your price to reflect the
current market situation.

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Plan of Action

1)Analyze why you are selling – If you understand your motives, you will be able to better negotiate and to get what it is that you want, whether it be a quick sale, high price, or somewhere in the middle.

2)Prepare your home for the buyer – Maximize the strengths of your property and fix up it’s weaknesses. You want the buyer to walk away from your home with a lasting good impression.

3)Be Loyal, Fair and Honest.

“I will be loyal to you, and can negotiate to help you achieve your goals. I will be assertive and honest with both you and the buyer hoping to achieve a deal beneficial to all.”

4)Be prepared for negotiation – Learn and understand your buyer’s situation; what are their motives? Can you demand a big deposit from them? Try to lock in the buyer so that the deal goes through.

5)Negotiate for the best price and the best terms – I have learned how to counter offer to get more from every offer.

6)Make sure the contract is complete – Be honest with your disclosures; you do not want to lose the deal because you were lying or diminishing your home’s defects. Insist the buyers get a professional inspection. This will protect both you and the buyer.

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Finding the Right Agent

Not all agents work the same way. “I know the market and provide information on past sales and current listings.” Dave also has a full marketing plan backed up with a number of references.

I do business based on the Rotary ‘Four Way Test’.

  • Is it the TRUTH?
  • Is it FAIR to all concerned?
  • Will it build GOODWILL and BETTER FRIENSHIPS?

Will it be BENEFICIAL to all concerned?

Go with a local agent. Dave can best serve your needs; he is
familiar with what the local market condition is, the local prices are, and
what’s hot or not in your community.

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Considering Offers

When reading an offer, keep in mind that you are out to get the best price
AND the best terms for you. If you focus solely on the price, you may
overlook terms that could be favorable to you and the buyer.

Some terms that may work in your favor:

  • higher-than-market-interest in a second mortgage for your home
  • the buyer will pay for most or all of the closing costs
  • the buyer will take care of any repairs
  • quick close – the buyer is pre-approved and ready to close in a time
    that best suits you
  • all-cash deal

When reading through offers, remember to look at the whole package. Take the

time that you need to assess what is being offered and if it meets your
needs.

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Insist on a Home Inspection

A professional home inspection protects both you and the buyer. It allows both you and the buyer the opportunity to learn about the property’s defects.

A home inspection usually covers the following:

  • Plumbing conditions – if there is leakage or clogging
  • Roofing conditions – the extent of deterioration, if there is leakage
  • Electrical conditions – if there are inadequate circuits or potential
    fire hazards
  • Structural problems – if there are problems with the underlying
    foundation of your home

As a seller, the home inspection reports protect you because it establishes the actual condition of the property at the time of sale.

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The Biggest Myth in Real Estate:

Bigger is not always better. Does your Investment Advisor, Lawyer, Pharmacist and Accountant have to work for the biggest firm to do the best for you? No!

Recently, in the North Okanagan, the largest firm was responsible for a majority of the ‘Expired Listings’. Do you want to be one of the homes that ‘ didn’t ‘ sell? No!
Did you know that one of the smallest firms was #1 for production? I’ll bet that big company won’t tell you that.

The MLS works. Now, let me go to work for you.

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